Building an effective Opt-in Email
Marketing List
Opt-in e-mail is a term used
when someone is given the option to
receive e-mail, that is, e-mail that is
sent to many people at the same time.
Typically, this is some sort of mailing
list, newsletter, or advertising.
Obtaining permission before sending
e-mail is critical because without it,
the e-mail is Unsolicited Bulk Email,
better known as SPAM.
A new subscriber asks to be
subscribed to the mailing list, but
unlike unconfirmed opt-in, a
confirmation e-mail is sent to verify it
was really them. Many believe the person
must not be added to the mailing list
unless an explicit step is taken, such
as clicking a special web link or
sending back a reply e-mail. This
ensures that no person can subscribe
someone else out of malice or error.
Mail system administrators and non-spam
mailing list operators refer to this as confirmed
subscription or closed-loop
opt-in
Optimizing your email opt-in process
is one of the most important, though
often forgotten, parts of your email
marketing program. How you present your
opt-in pages and forms determines the
rate of list growth, the quality of your
list and establishes subscriber
expectations that subsequently drives
email performance. We provide you in the
following services
- Design and implementation of
an Opt-in Campaign
- Getting People to Opt-in and
signing up for your Emails
- Designing effective Email
Messages for promotional
offers and updates
- Sending Your Exclusive Stand
Alone Email Message
- Safe, "No Spam" Email
Marketing Service
- Uses All your 100% Opt-In, Your
Subscriber's Email Lists
- We Send Through Our Servers
- Reach People Who Want to
Hear About Your Products or
Services
- Tracking Track Reads / Opens
and click Results
How Does
it Work?
|
Step 1 |
go to TorontoStar.com |
Lets say
you are reading an
article on the Toronto
Star's website or other
15000 affiliated
websites.
|
|
Step 2 |
Your Reading an article |
While you
are reading the article
an ad will appear that
is using a keyword cell
phone as part of their
campaign
|
|
Step 3 |
|
Within the Article page
you will see an ad such
as the one on the left.
You spot an
interesting ad
! |
|
Step 4 |
You Click the ad |
You are taken to a
website |
|
Step 5 |
Your on a new site |
You have now found a
company that you are
interested in reviewing
their product or service
and you sign-up for their email
updates |
You have now generated an opt-in
Email Marketing lead that you
can send promotional offers.
CLICK HERE TO GET STARTED ON YOUR EMAIL MARKETING CAMPAIGN
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